Case Study · SaaS / managed IT
AI Support Automation for a SaaS and Managed-IT Provider
Confidential · Support & service automation
−27%
Support operating cost
Faster
First-response time
A B2B SaaS and managed-IT provider was watching ticket volume outrun the team meant to handle it. First-response times slipped and per-ticket cost kept climbing.
Agents spent their days on repetitive password resets and how-to questions while the harder tickets waited. I layered an agentic deflection assistant over the knowledge base to resolve common requests end to end, paired with a copilot that drafts responses and surfaces relevant docs on the tougher cases. Support operating costs fell roughly 27%, first response got faster, and CSAT rose.
The challenge
The support function was scaling the wrong way: more tickets, more cost, slower service.
- Ticket volume grew faster than the team could hire against it.
- First-response times slipped as agents drowned in repetitive, low-complexity requests.
- Per-ticket cost climbed, and routine work crowded out the complex cases that actually retain customers.
Throwing more headcount at the queue would have raised cost without fixing the root problem. The repetitive volume needed to stop reaching humans at all, and the humans needed to be faster on everything that remained.
The approach
I split the work by what could be safely automated and what needed a person with AI support, then built for both.
I: Implementation Planning
I separated the ticket types: which requests, like password resets and how-to questions, could be resolved end to end by an assistant, and which needed a human backed by AI. I planned deflection over the existing knowledge base plus an agent-assist copilot, with clear guardrails on what the assistant was allowed to handle on its own.
M: Migration & Execution
I deployed an agentic deflection assistant over the knowledge base to resolve common requests end to end, and a copilot that drafts responses and surfaces relevant docs for human agents on the harder tickets. Routine volume stopped reaching the team, and the team got faster on the rest.
The results
Roughly 27% lower support operating cost. Deflecting repetitive requests and speeding the rest brought support operating costs down about 27%.
Faster first response. Routine issues resolved instantly, and response times on the remaining tickets improved markedly.
Higher CSAT and higher-value work. Customer satisfaction rose as common issues resolved on the spot, and agents shifted to the complex cases that keep customers.
Why this matters
Support automation fails when it tries to replace agents and ends up frustrating customers with a bot that cannot help. It works when it does two distinct jobs well: deflect the repetitive volume end to end, and make human agents faster on everything else.
That split is the whole game. Take the mechanical tickets off the queue entirely, give agents AI support on the hard ones, and cost comes down while satisfaction goes up at the same time, which rarely happens by adding headcount.
/related
More case studies
Case Study · B2B distribution
AI Analytics and Reporting for a B2B Distributor
Days → hours
Reporting time
Near real-time
Visibility
Case Study · B2B industrial equipment
AI Campaign Generation for a B2B Industrial Brand
~40–50% faster
Industry benchmark · time-to-market
10–30% lower
Industry benchmark · cost-per-asset
2–3×
Industry benchmark · throughput
/get similar results
Want results like these?
Schedule a 30-minute call to talk through your specific situation. No pitch deck, no generic advice.